Thank You

I'm very happy with my final product and I fully enjoyed this process that has allowed me to grow and learn as an individual and a consumer of media
-Kelly Soluri
Ps you might have noticed but I managed to get both Yogiiza and Insecta on the phone or email for their interviews. Man, what a hustle.

Final Product

Here is the final product:
Cover:
https://drive.google.com/file/d/0BypNKQ0_z5lwZ1VVdnV3ejcwRGs/view?usp=sharing
Table of Contents:
https://drive.google.com/file/d/0BypNKQ0_z5lweWlaTlpVOUs1Uzg/view?usp=sharing
Double Page 1:
https://drive.google.com/file/d/0BypNKQ0_z5lwaXhmMEJMdGc4b2c/view?usp=sharing
Double Page 2:
https://drive.google.com/file/d/0BypNKQ0_z5lwZFpXUV9ZVEVuUXM/view?usp=sharing

Critical Reflection:
https://voicethread.com/share/7748264/

Yogiiza? More like Nogiiza.

Friggity frack paddy wack.
I went to visit Yogiiza at their high class "store" in Miami. I retrieve the address from the website. When we arrived to Miami Beach the entire road was blocked by construction. It was a real hassle to out maneuver the stressed "bros" and when we got to the address, it was a small trendy warehouse. I went inside only to realize that it was an upscale organic juicing shop. I mean, at least it was organic so at least I had a back up plan to my a million and one case scenarios but it wasn't Yogiiza. I asked an attractive employee about the store and he told me that they moved!! I emailed, I phoned, I prayed for Yogiiza and I only got a response this afternoon. Instead, I dined and reviewed a farm-to-table restaurant called Essencia to cover my story. I'll still have the interview by phone with Yogiiza but I wanted it to be in-person so I could get a more human experience on paper. So this is what I've got. I've got great pictures of Essencia and I'll review it like many lifestyle magazines do today. Done and done.

Yogiiza? more like Yesgiiza

I'm sorry about the joke on my headline. Maybe it's a little witty if you don't think too hard.
Anyway, today I got many tips from fellow pupils that could help me setting up my technology to format my magazine. Turns out I need to update my Microsoft Word so I have that to look forward to but besides that, from the Google Nik collection to Illustrator's 30 day free trial, I have all the tools and factors that I need. All that's left is to put action to my thoughts.
 Also, Yogiiza's very own Monica replied back to me today! I'm visiting the store today in Miami Beach to interview them, take pictures and check out the store. I might even check out a couple of green restaurants for dinner with my parents. the options are:

• Escopazzo: an Italian restaurant boasting an organic menu with vegan, vegetarian and raw options. It also has a wine cellar of over 170 wines so I'm betting this'll be my Mom's favorite.
• Metro Organic Bistro: a European bistro with a sustainable menu consisting of organic meat, wild caught fish and vegetarian (and probably vegan) options.
• Essensia: a restaurant within The Palms Hotel that serves guests right out of their garden.

All restaurants have gained a large amount of praise so I'm excited to try at least one out.

Plan B's Plan B

I have emailed Yogiiza about an interview. Since the project is due very soon and I may not get an answer back from the firms, I am making a backup plan to the other backup plan. On Tuesday, I plan to go to Yogiiza and do an opinion piece review on their store and products. I'd ask questions at the store. Along with other "green" firms that are nearby. I still think it's a solid piece.

Skeleton

I have decided on some crucial decisions on the formatting of the magazine.
For the cover, I'm using geo font and the a visual stamp of a bee for the logo. The color will be a hued honey yellow. I'm using this style for my brand because although it is an environmental magazine, it font alludes to a modern type written feel, sine most young people are internet-saavy I hope that this will be a good move. It is supposed to also symbolize the new trendy approach this magazine is taking to environmentalism. The other taglines and coverlines will be in a different font that I haven't decided yet but will be in black or white font depending on the cover photo.There will be a code bar on the lower right-hand corner like many magazines to make it seem realistic.
My table of contents will be a white page with small description and pictures of the main stories by the tagline. Titles will all have the same style as the logo and the rest below will not adhere to that rule.
More schematics will come with their own due explanations.

Crunch Time AYAYAY!

So I've contacted Insecta for an interview but I haven't heard back yet. I'd be pretty bummed if it didn't pan out like I wanted to but I think I should form a Plan B interview at this point. I researched a little of the green fashion brands that the 305 has to offer and I encountered a couple of articles. One of them lead me to Yogiiza, a sustainable fitness brand for yoga masterminded by Dawn Oliver and committed to keeping production local or domestic. I'll email Yogiiza after this post probably because although it is more high end with a lower chance of response for a homely student, it is local, which makes me hope that they'll have sympathy for a kid trying to make it in South Florida.
For the cover photo, I've still been deliberating on the image but it's crunch time and this week I'll have to stick to one or other images. I actually have been inspired by the magazines that I have been so prejudiced about, such as Cosmopolitan. In fact, the final idea of my magazine has morphed into a lifestyle magazine for ecologically conscious people seemingly by itself with its own life and audience. So for the cover photo, I've been latching on to the idea of a picture of my good-looking friends walking on the beach fashionably picking up trash. It could have been perfect if the project due date could have been extended one week because I'm probably attending the beach clean up they're having next week but no matter, I'll make do.

 


Combs, Tashina. Logical Harmony in Vegan Lifestyle Magazine – November Issue. Digital image. Logical Harmony. Logical Harmony, 28 Dec. 2013. Web. 2 Apr. 2016.

Cosmpolitan. "The Women's Magazine for Fashion, Sex Advice, Dating Tips, and Celebrity News." Cosmopolitan. Hearst Digital Media, n.d. Web. 02 Apr. 2016.

Finney, Lauren. "Where to Shop Sustainable Fashion in Miami." Where to Shop Sustainable Fashion in Miami. Ocean Drive, 14 Jan. 2014. Web. 02 Apr. 2016

Gloria Medias. Gloria Fashion and Lifestyle Magazine. Digital image. Gloria Medias. Gloria Medias, Jan. 2009. Web. 2 Apr. 2016.

Peterman, Mark. Cover photo for Prime Living magazine September 2009. Digital image. Photography Mark Peterman. Mark Peterman, 1 Sept. 2009. Web. 2 Apr. 2016.